Recognized for its rich Arts & Crafts architecture and significant location along the Old National Road (US 40), Landstory was responsible for the streetscape design and to tell the story of this wonderful, near east historic neighborhood in Indianapolis. Colors, images, and forms reminiscent of the Arts & Crafts movement were incorporated in all aspects of the design along with the original brick paved streets unearthed in the medians. Significant design elements included customized amenities, lighting, signage and stylized crosswalks. Prior to construction, local developers learned of the revitalization efforts and made significant investment in the commercial district. Today, the Historic Irvington neighborhood continues this exciting rebirth and it serves as a destination for dining and shopping. Several, new mix-use developments are being planned and residential real estate values continue to escalate in this exciting, burgeoning area near downtown Indianapolis.